You might have already heard about Neuromarketing and wonder what exactly it is. Simply put, neuromarketing is the science of consumer behavior. By applying neuropsychology and behavioral research, scientists try to understand why people make decisions and how the decision-making process is influenced by feelings, intuition and the unconscious. The main goal is to apply these findings to create more effective and efficient marketing campaigns and to predict consumer behavior.

So why is neuromarketing so important? Because understanding how the brain works and why people take decisions can make a huge difference for companies. Let’s face it – even though we think we are highly logical and rational people, in reality we are not – at all. Did you know that around 95 % of the decisions we take everyday are more or less unconscious? That is quite remarkable because it means we are not fully aware of what we are doing. And, this is important to consider if you want to understand and persuade your customers with your marketing strategy.

To get a great introduction to the topic, check out the TEDx Talk by Dr. Perry Wu. It is super interesting and you will learn, for example, how Google increased their sales by 200.000.000 Dollars by simply changing the colors of their search buttons. Have fun checking it out: